The launch of the Smart City program by the Government of India has made Road Safety and Traffic Management a national priority. As per the Companies Act 2013, Promotion of Road Safety through CSR is now covered as a CSR activity where companies looking at fulfilling their CSR obligations can now build CSR activities around promotion of Road Safety to the public. Zero-Sum can now help companies build such Road Safety promotion initiatives with the public using our Digital OOH Solution, creating very high impact social messages. Advantages that our CSR solution offers:
- Quick and easy to deploy saving time and resources of the company. Almost immediate deployment.
- Flexible budget. Companies can allocate whatever portion they choose to spend on this activity. Slot based pricing provides pricing / budget flexibility.
- High Visibility to sponsoring company as all messages displayed will prominently display the company name that is sponsoring the display messages
- Better brand recall or connect with audience as all road users will see the displayed messages and the company that is sponsoring them. This creates positive brand association for the company amongst the road users.