Promotion of Road Safety through Corporate Social Responsibility (CSR)
Understanding the issues of our society and fulfilling the expectations of the society in line with profits earned is a responsibility that Zero-Sum aims at fulfilling as part of our Corporate Social Responsibility Vision. From the several challenges that we can address in improving our society, Zero-Sum believes education and awareness is key to alleviating most issues and we have therefore taken up education as our key focus area in helping improve the quality of life in our society.
Zero-Sum has implemented a fully automated Traffic Management system in the city of Ahmedabad. This system displays traffic information on large full color LED display boards to road users by providing them with live traffic status on roads, diversions and average speed that aid in de-congestion of roads and better traffic management.
As we understand ‘Road Safety’ is a shared responsibility, we are reaching out to organizations to promote Road Safety, as a CSR activity. Companies looking at fulfilling their CSR obligations can build Road Safety Promotion initiatives and reach out to the public, by creating very high impact social messages. Our CSR solution is covered under the Schedule VII (Activities which may be included by companies in their Corporate Social Responsibility Policies) of the Companies Act, 2013. Several automotive manufacturers are already using our CSR solution as a channel for their CSR activity as it resonates with their organizational CSR goals.
Contact Us to know how we can help you run a customized traffic awareness CSR campaign for your organization. You can also call on our CSR helpline +91 81973 29425 / +91 99109 93197 to speak to our representative.